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Rumblings that Google was unveiling a new variable to their search results algorithm were at an all time high recently when their search engine experienced what the company called a “glitch”.

The glitch resulted in poor search results and, in some instances, did not make sense to what the user was searching for. Thus, many within the SEO community believed that Google was in the process of launching a new update to their search algorithm since it led to the disruption of search results and impacted many page rankings.

Many digital marketing agencies had to discern whether rumors of an update to Google’s SEO search algorithm would come to fruition; however, it didn’t take long for the company to address the issue.

What the Glitch Means

Ultimately, for Google, the glitch was just a disruption to their search results inquiries. Even if there were a planned update to their algorithm, the tech giant is known for guarding what exactly is implemented into their algorithm closely, so while the glitch had many of us wondering if a new update was coming, Google emphatically denied the claim.

The company tweeted that they found a problem with their indexing systems that affected Google search results. After identifying the issue, Google put their site reliability engineers to work in order to fix the problem. Moments later, everything is in optimal working order for the company’s search engine, however, many still can’t help to wonder if Google really did have something up their sleeve.

We’ll just have to take Google’s word for it. The glitch was just a disruption to Google search results page and the company looked to get a hold of things quickly, and things appear to be fine now. Blame it on 2020.

However, this isn’t the first time that Google has experienced a glitch with their search engine results. Earlier this summer, another glitch prevented new content from being indexed in Google search. Last summer, a search issue prevented results from fully populating search engine result pages for a number of users over several days.    

What This Means for Your Business

Anytime there is a disruption with Google’s search algorithm, it impacts your business. If you’re in the business of making the best sushi rolls in town and someone is searching for your restaurant on Google during such a glitch, they may end up with a recipe for baked beans, no matter how well done your SEO is.

Much like when an electric company addresses a power outage, so too must we wait for Google to fix these issues as no amount of SEO will get your site ranked in its proper position during a glitch. In order to prepare, however, it’s best to review your digital marketing plan to ensure that it’s ranking potential is high when the search engine returns back to normal.

Google did a great job of identifying and fixing the issue in a timely manner this time. Albeit, while it can negatively impact your business for that particular moment, a reputable digital marketing agency can be on top of any issues that may arise with Google, Bing, Yahoo, Facebook, YouTube, Twitter, Instagram, and so on.

Glitches happen but our Cobalt Formula™ assures that our clients are minimally effected. SEO is important and should be done right but it is just one tactic is our lead generating formula.

 

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